Updated: Nov 12
In today’s post, we will discuss the hands-down, single #1 most important thing you can do to be successful in your business!
Figure this out and you will DOMINATE in ANY business!
Don’t and you're business will die a slow and painful death...☠️😱☠️
Sales are the lifeblood of any successful business. Yet for some reason, when most people think of "selling," their response is like something straight out of a horror film!
Isn't that weird? I mean, how many times has your life been changed because someone was willing to sell you what you needed? I only speak for myself, but it's happened to me sooo many times.
For example, one night I was awake at 3 am in the morning. I was stressing about finances and couldn't sleep. I knew it wasn't rational, but I had no idea what to do. So I tried to distract myself by numbing out on Instagram.
Well, apparently some marketers on Instagram know that if you're scrolling at 3 am, you're not just up for fun. You're not sleeping for a reason. So guess what they started advertising to me at that time?
Remedies for anxiety!
At first, I was like, "Dude, can't a person numb out in peace? Sheesh."
But then they got to me and I purchased a $27 anxiety mini-course.
And then I listened to it, it worked and I konked out shortly after. When I woke up, I thought "Yes, that worked! I was out!" But I still felt a little anxious so I tried another exercise in my $27 course and BAM, I was back to myself again.
And now those strategies for anxiety are in my toolbelt for things I can do when feeling stressed. Isn't that insane?? I wanted to reach through that phone and hug the guy on the other end because he had genuinely helped me.
Now I know what it takes to sell. It wasn't easy for him to be there when I needed him. He had to set up the equipment, figure out what to say and then share it with me through a paid ad that he probably didn't know I'd even buy. He took the risk and we both benefited.
That's what selling is.
You share something that helps someone else and you get paid. It's a win-win.
You have something amazing to share with the world, and people need you right now. Be brave enough to get out there and let it be known!
Aside from a little bit of fear, we've found that one of the main things that hold people back from selling their product is simply not being sure where to begin!
In today's post, we'll go over a few sales and marketing strategies that have worked well for us and our clients. Feel free to swipe and deploy any of these in your business to help get your product out to the world!
Remembere, there are MANY ways you can sell your product and all you need is ONE!
4 Strategies For Selling Your Product
1. Sales team
This may not seem like the most fun or exciting way to grow a business but it is the fastest way to generate revenue and let others know about your product or service!
At first, this might be just you, your partner or someone else you bring on, to help sell your product. If money is tight, maybe you offer this person some equity or a strong commission on sales they bring in. Then once you have a proven model and some cash reserves, you can either continue with the commission-only structure or you can bring on some salary salespeople and give them quotas to fill.
The key here is for either you or someone on your team, to dial in a proven process that can be repeated by others. This will take some time and patience in the beginning, but the payoff is HUGE!
When we first started our review automation software company Fiveoak, we didn’t have the right system or people in place. It took us several months to get this part dialed in. But now that we do, we are consistently bringing in sales and helping a lot of people at the same time. What not long ago looked like a flop or failure is now turning out to be a pretty big success and we’re JUST getting the momentum going!
You can get the same results in your business if you're willing to have a little patience and put in the upfront work that will pay you back time and time again.
2. Content Marketing
Content marketing is a form of marketing where you share valuable information with a potential audience so they can become familiar with you and your company and possibly do business with you in the future.
Your content marketing strategy will vary depending on your personality and the product you're trying to sell. For example, if you love talking but hate writing, then you'll probably want to start out with a podcast vs a blog. If you love video, then YouTube or Instagram might be the way to go.
Generally speaking, this approach will take longer before you start to see a return on your time invested. So if you just quit your job and need to make money like yesterday, don't think you're going to go out and start a blog or podcast and be rolling in the dough within a month!
Having that been said, if you already have some sales or a good cash reserve, content marketing can be a great way to build up trust and grow an audience. It can also be a great support to any of the other marketing strategies you employ.
3. Paid Marketing
Paid marketing is basically where you pay someone else to allow you to share your message with their audience.
Examples of this are social media ads, google ads, direct mail, signage, commercials, and radio.
As the name implies, paid marketing can get expensive if you're not careful. The main objective is to come up with a strategy where for every $1 you spend, you are making $2, $5 or even $10 back. Just like a sales team, this can be challenging to figure out at first, but once you do, you can really grow your business at an accelerated rate!
4. JV or affiliate partnerships
JV or joint venture marketing is where someone shares your product with their audience in exchange for a portion of the revenue collected from them promoting it.
For example, let's say you sell makeup and you connect with someone who has an audience of people they believe would love your product. They can send out an e-mail or post a link with your product in exchange for a portion of the revenue generated from their promotion.
The great thing about JV marketing is that you only pay what the promoter sells. This helps limit your risk while growing your audience and customer base.
Just like any other form of marketing don't worry too much about what you might be giving up by sharing in profits. You're in for the long game and these new customers can tell others about your product, give you reviews, provide testimonials, give invaluable feedback and be repeat customers in the future.
There are a million ways to make a million dollars and all you need is one. Don't try to do everything at once. Figure out what works best for you in the beginning, get that dialed in and then adapt and build over time.
The secret to ANY successful business, is that they ALL have a proven sales system. That’s really all it comes down to.
So choose a marketing strategy that you think will work best for you and start taking action today!
You've got this! We're with you!
- Justin and Tara
In our next post, we’ll share our favorite stay-on-track hacks that have helped us create seven-figure businesses.